The video that is included
Dominate includes a quarterly half-day video shoot and four edited short videos a month. The Video add-on is that same scope on Foundation or Growth. One shoot day a quarter, one location, footage from the work you are doing. The four shorts each month are cut from that footage and from clips you send between shoots. Extra shoot days are not included.
For a paving company, the useful shots are the prep, the pave, and the finished surface — driveway or lot — so a commercial buyer or a homeowner can see the crew. Media production for paving companies is that job, not a studio commercial and not a drone package. We do not sell drone flights.
Photo is a different build
The half-day photo shoot at one location is included with the Premium website only. Use it when the site needs stills of a finished lot, a driveway, or a crew. Video and that photo shoot can both happen for a Dominate client who also buys Premium. They are not the same line item, and buying video does not include the photo shoot.
Stills you already have can still feed social posts. Growth posts 8 times a month on Facebook and Instagram. Dominate posts 12. The Social Posting add-on adds 8. Those posts are separate from the four short videos.
Where the footage goes
Short videos go to the site, the ads, and the social feeds you are already running. A paving page with video books a more serious walk of the lot than a page with a single wide photo. Other trades use the same shoot for roofs, remodels, landscapes, and electrical projects. The page you are on is the offer, written first for paving because that is the search.
We report engagement: calls, form fills, bookings, traffic, impressions, and reviews, plus video views on Dominate’s expanded report. We do not report closed sales. Book the video inside Dominate or add it in Build Your Plan.
Questions
Questions about Media Production for Paving Companies
A quarterly half-day video shoot and four short edited videos a month. Included in Dominate or sold as the Video add-on. The same video offer is available to other trades.
No. The half-day photo shoot comes only with the Premium website build. We do not sell drone flights.
Four short edited videos a month, plus the quarterly half-day shoot. Extra shoot days are not included.
Engagement, including video views on Dominate: calls, form fills, bookings, traffic, impressions, and reviews. Not closed sales.