Google Ads and Local Services Ads
Search campaigns split install from maintenance. A homeowner pricing a design-build project should not land on a mowing offer, and a route quote should not open a patio gallery unless you sell that project. Local Services Ads run where the category fits the work you are licensed and insured to do. We set up Google Guaranteed when the program applies to the account.
Growth manages Google Ads and Local Services Ads up to the published monthly spend, with management of spend above that cap priced on the plan. Dominate raises the combined cap and adds Meta. The PPC add-on is the same Google management for a company that is not on Growth yet. Extras run at least three months.
Seasonal spend
Before the build season, install terms lead. Maintenance terms stay on when you are filling routes for the year. When the schedule is booked, we narrow the campaigns instead of buying visits you cannot take. Negative keywords keep out work you do not sell, including searches for trades you do not run.
The landing page has to match the ad. Marketing for landscapers is the wider system: profile, pages, reviews, and social. PPC for landscapers is the paid search piece. Use both when you want the call this week and the page working next season.
What the report shows
Growth’s engagement dashboard covers calls and bookings by source, form fills, cost per call or form, and impressions. That is engagement. We do not report closed sales or a cost per sold job. You can see what the click cost and whether it became a call or a form. The sold contract is yours.
Ad spend is paid straight to Google, never marked up. Our fee is the retainer or the add-on. Start from Build Your Plan or from the landscaper marketing page if you want the profile and the pages in the same agreement.
Questions
Questions about PPC for Landscapers
Yes. Growth and Dominate include Google Ads and Local Services Ads management. The add-on covers the same management with a three-month minimum. You pay Google for spend.
Yes. Both, pointed at design-build or maintenance depending on what you want scheduled.
Engagement: calls, form fills, bookings, traffic, impressions, and reviews, including cost per call or form on Growth. Not closed sales.
Yes. The Google Ads and Local Services Ads add-on has a three-month minimum. Growth is the plan if you also want the profile, reviews, and social.